MSc Programme » Aims & Approach

Aims & Objectives

By undertaking this MSc in Marketing, you will

• accelerate your career development through collaborative learning with other high-calibre marketers
• embark on an independent learning journey to solve a real-life marketing/organisational challenge
• gain an advanced knowledge and critical appreciation of the very latest theory and practice of marketing
• strengthen your group interaction and problem-solving skills

Approach to Learning

The breadth and depth of the group's collective experience provides an interactive and rich learning environment.

The cohort size is restricted to ensure a collaborative learning environment.

Participation within lectures and study groups is a key feature of this programme.

Delivery methods include stimulating and thought-provoking lectures (including specialist knowledge lectures through the Marketing Seminar series), assessments (including case studies, literature reviews and reflective learning practices) and self-study (including technology-aided learning, library work, projects and self-directed study).

Such learning experiences will further develop your ability to think critically and rationally, to apply acquired knowledge in solving business problems and to work within and lead groups.