Faculty & Facilities » Staff

The Marketing Institute of Ireland appoints top talent to lead students through the modules on this Executive MSc programme. These professionals may come from DIT’s business faculty or from other sources, but all are engaged on the basis of their thought leadership and experience in the disciplines of marketing.

The following are some of the staff involved in this programme.

Dr. Aidan O’Driscoll: Contemporary Marketing Matters

Dr. Aidan O'Driscoll is founder and editor of Irish Marketing Review, the international refereed journal of research and practice. He has written numerous case studies in management and marketing as well as many journal articles and learned papers. He is co-author, with Professor John A. Murray of Trinity College Dublin (former President of the Marketing Institute of Ireland), of two books, Strategy and Process in Marketing, and Managing Marketing - Concepts & Irish Cases. Aidan has been a visiting professor at the University of Ulster and at the Graduate School of Business at New York’s Columbia University. He has also been a research fellow at the International Institute for Management Development (IMD), Lausanne. Aidan’s current research interests focus on the competence-based view of strategic management and its relevance to marketing. He is a member of the contemporary marketing practice (CMP) group, a global network of marketing researchers charting the evolving nature of marketing by country and region. He received the A.C. Cunningham Outstanding Achievement Award for service to marketing education. He is a Fellow and former council member of the Marketing Institute of Ireland. Prior to joining DIT, Aidan worked with a number of leading European companies and has wide experience in both consultancy and directorship roles.

Dr. Paul Donnelly: The Global Marketplace

Dr. Paul Donnelly received his PhD in Management (Organisation Studies and International Business) from the University of Massachusetts at Amherst (USA). He also holds a BA in Languages, and an MBA, from Trinity College Dublin. Prior to undertaking his doctorate in the US, Paul worked in various roles with Telecom Éireann, now Eircom, including business analyst, head of internal communications, and head of customer relations. Paul has taught at the University of Massachusetts at Amherst, in the subject areas of global business, organizational behaviour, and human resources management. At DIT his teaching subject areas have additionally included business policy, business ethics, and negotiation. Paul’s research interests are primarily in international organisation studies, globalisation, foreign direct investment, and management education, and he has presented his work at conferences organised by the Academy of Management (US), the Organizational Behavior Teaching Society (US) and the European Group for Organizational Studies. Paul is a Fulbright Scholar, having been awarded the Smurfit Scholarship in Business Studies by the Irish Fulbright Commission in 1999. He is also a recipient of the Irish Management Institute’s Charles Harvey Award (1997) and Trinity College Dublin’s John Good Prize for Best MBA Student (1996).

Dr. Margaret-Anne Lawlor: Integrated Marketing Communications and Digital Media

Dr. Margaret-Anne Lawlor is a lecturer in marketing at DIT. Her PhD explored children's relationship with television advertising. Her work in this area has been published extensively, and she authored an award-winning paper on this subject at the Conference of the Academy of Marketing in the UK. Margaret-Anne has also conducted research focusing on the implications of the Internet for the advertising agency-client relationship, which was published in the Services Industries Journal. Margaret-Anne's other research interests include retail marketing and consumer behaviour, and she is currently supervising research in these areas at PhD and MPhil level. Margaret-Anne has presented papers at numerous national and international academic conferences such as the American Marketing Association Conference, and has also addressed a number of practitioner conferences in Ireland, including the National Marketing Conference. Her academic research on the area of advertising to children has featured in European Journal of Marketing and in a number of issues of the Journal of Marketing Management. She has published over forty articles in Irish practitioner publications such as Marketing, Irish Marketing Journal and Shelflife. Margaret-Anne has also acted as Examiner on the Marketing Institute of Ireland's Diploma in Marketing since 2005.

Dr. Susan Whelan: Brand Management

Dr. Susan Whelan is a Research Associate at the Waterford Crystal Centre for Marketing Studies at Waterford Institute of Technology. She holds a Masters in Business Studies from UCD, for which she received an award for highest marks, and she completed her PhD at Manchester Business School. Susan’s research interests are broadly in brand personality and how to manage corporate brand associations, and she supervises postgraduate research projects in this area at both masters and doctoral level. Her work has been published in several refereed journals including the Journal of Marketing Management and the European Journal of Marketing. She acts as reviewer for a number of titles including the European Journal of Marketing. Susan has contributed to other publications including Marketing Institute of Ireland titles and she has developed and delivered an executive brand management training programme for the Institute. Susan is a regular reviewer and presenter at international conferences including the American Marketing Association Conference and the European Association for Consumer Research Conference. She won the best doctoral paper at the Academy of Marketing Annual Conference at Aston Business School. Susan is also a member of the Leadership and Partnership Committee at Waterford Regional Hospital for the Health Services Executive.

Mr. Pat Kenny: Strategic Management

Pat Kenny is a lecturer at the School of Marketing in Dublin Institute of Technology where he specialises in strategic management at both undergraduate final year and postgraduate levels. He is currently completing his PhD at the Institute for Social Marketing at University of Stirling in Scotland. His doctoral research is focused on the influence of alcohol marketing on young people, and he is a regular media commentator on these issues, frequently appearing in newspapers and on radio and television. He has also given testimony in court as an expert witness on advertising regulation and ethics. Pat regularly trains students competing in strategy case study competitions both nationally and internationally. He has been a visiting lecturer in marketing strategy in Centro de Estudios Superiores Universitarios de Galicia in La Coruña, Spain and at the Institut d'Administration des Entreprises in Montpellier, France. He also delivers a wide range of executive programmes to entrepreneurs in the SME sector. Pat holds a degree in business and legal studies from UCD, and a masters degree in business studies from Smurfit Business School at UCD. He also acts as an advisory consultant to small businesses on strategic and marketing matters, and he has been a founding director of a number of charity organisations